Creating iOS apps begins with clarity about the target users, the app's purpose, and the problem to solve in the initial release. A thorough discovery phase clarifies the MVP scope, selects an appropriate architecture, and avoids features that look good on paper but don't enhance actual usage.

After the basics are established, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation flows, deliberate state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth post‑App Store release.